Agentic Insurance Update: March 2025

At Counterpart, we believe modern insurance should work for you—not the other way around. That’s the promise behind Agentic Insurance™: a new operating system for underwriting, broker services, risk mitigation, and claims management that brings together intelligent automation and deep insurance expertise. This blog post details a few of the tools and technologies that Counterpart is leveraging to improve service, speed, and consistency across our platform. Check out our Agentic Insurance blog for more.

Industry Assistant: Better Data, Better Quotes 

Introducing an AI-powered tool that helps brokers and API partners classify businesses instantaneously, with higher accuracy. 

The Issue with Industry 

If you’ve ever filled out an insurance application and hesitated at the “Industry” field, you’re not alone. It’s one of the most important inputs in commercial underwriting. It’s also one of the easiest to get wrong.

But getting that classification correct hasn’t always been easy. Submissions often arrive in freeform formats via PDF applications that don’t cleanly map to our NAICS-based system. Identifying the right industry requires piecing together info from PDFs, company websites, and Google searches—slowing down workflows and introducing opportunities for error.
This margin of error isn’t your fault—it’s a consequence of legacy insurance systems. So we built a better one. 

In Comes Agentic Underwriting™

This new AI-powered tool helps you classify a business accurately in seconds. We rolled out an agentic assistant internally—and saw immediate improvements in accuracy and speed when selecting an applicant’s industry.

You simply enter the:

• Company name
• Website
• Address

We return:

• A clean, AI-generated business summary
• The top NAICS code recommendations
• A short explanation for each recommendation

Where You’ll See It

• In the Counterpart Digital Application →  As you complete a quote, the Industry Assistant validates or recommends the correct industry in real time.
• In API Submissions → We’ll enhance industry validation and return suggestions automatically—so your integrations get smarter, too.
• In Internal Review → Even if the submission comes through email, our team uses the AI Assistant to confirm or correct inputs behind the scenes—speeding up everything downstream.

Why It Matters for You

For Brokers & Partners:

• Cleaner submissions = Fewer revisions, fewer follow-ups
• Stronger data = Better, faster quoting
• Embedded AI = Built directly into your workflow—no extra tools, no friction
• Real differentiation = A smarter experience for your small business and retail clients

Finally, a carrier building tools designed to simplify your workflow.

The future is Agentic. And it’s being built—with you—at Counterpart.

This tool is one of many being launched within Agentic Underwriting™—each one focused on making commercial insurance smarter, faster, and more automated for everyone in the value chain. You’ll see more launches soon. Until then, the AI-powered industry tool is live, so start a quote, choose a company to categorize, and see it work in real time. 

Stay tuned and stay ahead.

The Counterpart Team